Video Game Performers Reach Agreement with Major Industry Players

July 11, 2025 - 04:59

In a significant development for the gaming industry, performers have officially concluded their strike after successfully negotiating a groundbreaking deal regarding artificial intelligence with ten of the largest companies in the sector. The agreement marks a pivotal moment for voice actors and motion capture performers, who had raised concerns about the implications of AI technology on their work and livelihoods.

The negotiations addressed key issues, including the use of AI to replicate voices and likenesses of performers without their consent. The new deal outlines protections for actors, ensuring they are compensated fairly and that their creative contributions are respected in an era where AI is increasingly influencing various aspects of entertainment.

This resolution is expected to foster a more collaborative environment between performers and game developers, promoting innovation while safeguarding the rights of those who bring characters to life. As the gaming industry continues to evolve, this agreement sets a precedent for how technology and artistry can coexist harmoniously.