Leveraging AI in Game Development: The Case of Pixel Gun 2 Videos

September 19, 2025 - 23:02

Cubic Games, a member of the GDEV group, is at the forefront of innovation by utilizing generative AI to produce engaging videos for its popular game, Pixel Gun 2. The studio's lead motion designer, Evgenii Mikhidenko, has unveiled insights into their creative process, emphasizing how AI serves as a crucial third teammate in their video production pipeline.

By integrating AI technology, the team has effectively eliminated the need for traditional rendering and animation, streamlining their workflow significantly. This approach not only enhances efficiency but also allows for more creative freedom, enabling designers to focus on storytelling and visual aesthetics without being bogged down by technical constraints.

Mikhidenko's insights reveal the transformative impact of AI on game marketing, highlighting a shift towards more dynamic and visually appealing content. As the gaming industry continues to evolve, Cubic Games demonstrates how embracing new technologies can lead to innovative solutions and captivating player experiences.