Confusion Surrounds New Lego Game Boy Collaboration

July 24, 2025 - 17:18

A recently released promotional video for the new brick-built Nintendo collaboration has sparked confusion among fans and gamers alike. Priced at $60, many are questioning what exactly this unique product entails. The video showcases an impressive, life-sized replica of the classic Game Boy, constructed entirely from Lego bricks. However, it is important to clarify that this is not a functional gaming device.

Instead, the set is designed for display and building enjoyment, appealing primarily to collectors and Lego enthusiasts. The excitement surrounding the nostalgic design has led some to mistakenly believe that they would be able to play actual Game Boy games on this Lego model. The promotion highlights the intricate details and creative potential of the set, but it seems that the message about its non-functional nature may not have been effectively communicated.

As the release date approaches, it remains to be seen how the market will respond to this innovative yet somewhat misleading collaboration.