Paramount Gets Serious About Video Games

June 5, 2026 - 23:58

Paramount Global is shifting its strategy in the interactive entertainment space, signaling a more aggressive push into video game development and publishing. The media conglomerate, which owns major film and television properties like "Star Trek," "Mission: Impossible," and "Transformers," has long licensed its brands to external game studios. Now, the company is looking to take greater control over how those franchises are adapted for consoles and PCs.

Sources indicate that Paramount has been quietly restructuring its internal gaming division, hiring experienced industry veterans and exploring direct development partnerships. The goal is to move beyond simple movie tie-ins and create games that can stand on their own, with the potential for long-term revenue through live-service models and sequels. This mirrors a broader trend among Hollywood studios, which have watched competitors like Warner Bros. and Sony generate billions from their own gaming divisions.

One key area of focus is the "Star Trek" universe, which has a dedicated but fragmented gaming audience. Paramount is reportedly evaluating both a major AAA title and smaller, narrative-driven games that could appeal to both longtime fans and new players. Similarly, the "Transformers" brand is being considered for a modern action game that leverages current technology for large-scale robot combat.

The company is also looking at its animation library, including properties from Nickelodeon and the upcoming "Teenage Mutant Ninja Turtles" content. By keeping development closer to home, Paramount hopes to ensure quality control and capture a larger share of the gaming market, which now rivals the film industry in annual revenue. No specific release dates have been announced, but the shift in corporate priority is clear.